In this short blog post, I’m going to talk about how anyone can write SEO friendly blog posts. It is important to remember that we should write for people and search engines.
When a search engine loves your post people will see and when people will engage more with your post search engine will automatically love it and rank it high. This is that simple no technical SEO jargon 🙂
So, once you are done with the keywords, title, h1 alt tags, and other on-page SEO then it comes the slightly hard part. Writing a good blog post.
here are the things you can do to make your blog post a little more SEO friendly.
Understand the keywords.
When people are searching for specific keywords, they often need something highly related to that keyword and we have to provide that to our readers.
For instance, if the keyword assigned is “.org vs. .com”, that implies that people who are using this search keyword,
- want to know the difference between .org and .com
- has a business and is searching for the right domain for their website
- wants to know how having a .org or a .com domain can affect their business.
Another example could be the keyword “eCommerce website” with long-tail keywords “what is eCommerce website”, “best eCommerce website templates”, and “eCommerce website examples”. It’s probably targeted at someone who wants to set up their own eCommerce website but does not know where to start.
You have to understand the keyword and WHY people are searching for it.
Write and respond based on the needs.
Once you understand why users are searching for specific keywords, write an article that responds to their needs.
How do you help the person who is searching for “.org vs .com”?
- Write a title that catches the reader’s attention aggressively.
- Be specific with your title.
Instead of using the title, “.Org vs .Com: Benefits and Advantages” (which is too vague), use something like, “.Org vs. .Com: Which Domain is Right for your Business?”
- Start with the basics, weigh the pros and cons, and give a recommendation.
- When possible, give examples.
Your article should start with discussing what is .org and .com and which businesses/entities prefer to use each domain extension.
Then discuss when it’s best to .org, instead of .com or vice versa. When possible, avoid saying, “it all depends on what you need”–instead, say, “If you are a business, you’re probably best using…. But if you are xxxx, then you should get…”
These people don’t know what they want and your content should be there to guide them make a decision
How about the person who is searching for an “eCommerce website”?
As mentioned above, start with the basics, then move to a recommendation:
- What is an eCommerce website
- What are the requirements to build an eCommerce website
- Why is an eCommerce website relevant to you or your business
- How to build an eCommerce website
- How to choose the best eCommerce website builder
Don’t forget to convert them to your users!
As your readers go through your article, they should feel that they want to know more about your offerings and explore your product or service. By the very end, they should have been converted, and are ready to click the “Join us” or “Sign up” button.
If the keywords provided are nouns, you can write “what is xxx”, “why xxx is xxx”.
Let’s use these keywords as an example: brand design, brand image, brand logo.
- What is brand design?
- Explain the noun(concept).
- What benefit can brand design bring you?
- How do we do brand design?
- Give examples of our users’ sites – how the website shows their brand design.
- How you can helps your reader achieve their branding goals.
If the keywords have “how” or “teaching” or “learning”, you can write a process/steps article on how the readers can execute their tasks/goals easily.
Here’s a sample set of keywords: School website, website design website template, website design teaching.
- Why do schools need a website?
- What content should be in a school website?
- What do we need to pay attention to build a school website?
- Choose a good site builder platform.
- Add an image banner.
- The site should be mobile optimized (because everyone has a mobile phone).
- How do we build a school website?
ALWAYS REMEMBER: Use simple words and be practical
- Avoid jargons and use simple words. Always think of your users as non-technical people who don’t know anything about website building. You have to hold their hand and guide them every step of the way.
- For your blog posts to truly deliver value, you’ve got to make them practical. Remember that your readers are tired of reading generic blog posts. They want something useful and relevant – a post that will not only answer their questions but nudge and inspire them to execute what they read.
To sum up
It is important to understand your keywords and user search intent and then form a blog post that helps users solve the specific problem.
Many people make the mistake of jumping right into the writing without understanding the user intent.