In this blog post I’ve explained the keyword research checklist 2021. As we know Successful SEO starts with proper keyword research. Keyword research is the foundation of SEO. It is important to pick the keywords which are worth the efforts. While choosing the keywords one needs to take into account the search volume and keyword difficulty.
It is important to find low competition and high volume keywords. This way there is a better chance of ranking for your desired keyword. We often find ourselves lost in the keyword research process with so many tools and processes.
That is why I’ve decided to keep it simple and to the point. In this blog post, I’m going to write down the checklist for keyword research. If you follow these tools you will have a list of the right keywords to work with.
Don’t want to read the entire blog post ? That’s fine 🙂 Checkout my video instead. If you like it don’t forget to subscribe to my channel.
Do you prefere reading instead? Alright!
Let’s go with an example topic. Suppose we want to write about “5G Smartphones”.
Here is the Keyword research checklist.
- Decide your seed keyword or topic
- Make use of Google Suggest
- Use the free tool keyword.io
- Use Quora, Reddit, and other forums
- USE ATP for long-tail keywords
- Use SEMScoop to find low competition keyword
- Google ads keyword planner
Decide your seed keyword
In our case, we have decided the topic as “5G Smartphones”. Let’s assume we have a blog about gadgets and we need to write some articles about smartphones.
A seed keyword is nothing but your main keyword or the topic. Decide what topic you are going to write about.
Make use of Google suggest
Google will suggest you the long-tail keywords. In the google search bar type your topic name. Do not hit the search button. Google will give you suggestions based on what people are searching for about your topic.
You can pick up some keywords from here that you think you can write an article on.
Use the free tool keyword.io
Keyword.io is an amazing tool to find keywords from many sources such as Google, YouTube, Amazon, Bing, etc.
You can see above the left side table is the result from keyword.io and I have selected a few keywords out of it which are shown on the right side table. You can export the selected keywords to excel or copy them into your sheet.
On the top, you can see different sources to find the keywords for. Like YouTube, Amazon, Bing, Yandex, eBay, etc.
Checkout my video to see how to use keyword.io
Use Quora, Reddit, and other forums
Quora and Reddit are the best places to explore the keywords. It is the place where people talk about different topics. You can see what people are discussing and can get ideas to craft your content.
On Reddit, you can find a subreddit for literally any topic.
Similarly, on quora, you can find spaces, topics, and questions around your seed keyword.
You could get tons of ideas for your topic and also you can use these platforms to promote your blog post.
Want more long-tail keywords? Read on.
Use ATP for long-tail keywords
Ask The Public (ATP) is an amazing website to find out what people are discussing and asking about a particular topic. You can collect long-tail keywords from here.
Now that you have collected enough keywords, it’s time to analyze the keywords so that you can decide which keyword to write on.
For this, you can use SEMScoop and Google keyword planner.
Let’s discuss it.
Use SEMScoop to find low competition keyword
This is the best keyword analysis tool.
With this in hand, you can find low competition keywords, look for the other keywords parameters such as ranking websites and their domain authority, content length, backlinks, and estimated length of content.
As you can see in the above image. You will get a detailed analysis for each keyword. It is advised that you go with the keyword with a KD less than 35.
Google Ads keyword planner
Another great tool is Google’s keyword planner which comes in Google ads.
You can type in your seed keyword or the keyword you have selected and check its competitions and monthly searches.
If you are doing keyword research for PPC campaigns then you must check your keywords in this planner.
When you collect all the keywords long tail and a short tail. You can make using SEMScoop to know the keyword difficult. Based on the keyword difficulty you can decide which keyword to work on.
If you are just starting off with a new SEO project you might like my Basic SEO checklist to check it out.
I’ve also written a small post on how to find low competition keywords. Do check it out as well.
Hope you got something out of this little blog post. 🙂 Please do share and comment.